Intellectual property Essay Example | Topics and Well Written Essays - 2750 words - 1

Intellectual property - Essay Example Every corporation depends on its intellectual property for proper functioning. Intellectual property often include valuable knowledge on the manner in which an organisation conducts its business, make decisions, manufacture its products or knowledge about the customers of the firm among others. Can you imagine how it would be if your competitors in the make had free access to crucial information on how you do your business, which is the source of your competitive advantage? This paper explores how the Coca-Cola Company has managed its intellectual property in the past and also gives recommendations for improvement. The Coca-Cola Company Ltd. is an American transnational company that manufactures and distributes non-alcoholic beverages all over the world. The company has maintained full control of its beverage concentrates and syrup for many years. The corporation is headquartered in Atlanta, Georgia. The company’s brand name is synonymous with its popular product-Coca-Cola, invented by John Stith Pemberton, a pharmacist in the year 1886. The company’s beverage formula as well as the Coca-Cola brand was purchased in 1889 by Asa Candler, who proceeded to register the company in 1892. On top of the popular Coca-Cola brand, the company now offers more than five hundred brands in the global market. The company runs a distribution system where it focuses on the production of syrup concentrate, which it distributes to authorized bottlers across the world. The company owns the trademark under which the bottlers operate and retains full control of the production process. As a worldwide producer and distributer of non-alcoholic beverages and soft drinks, the Coca-Cola Company possesses numerous resources that make it possible to execute its production process through to distribution to the final consumers. The corporation owns both tangible and intangible assets, which facilitates its production process and distribution to the final